Two important and opposite forces have been at play over the last few years.
On one side, consumers are becoming more protective of their personal data following the many security breaches and stories of social engineering, and on the other side, businesses are going digital like never before and need to know much more about their customers and refresh it regularly for commercial, marketing and regulatory purposes.
The only way to reconcile these two forces is to shift personal data ownership from businesses to individuals, to the benefits of both. Have a look at the presentation below to know more.
Click here to download the Personal Data Economy presentation